For nearly two decades, I've worked at the intersection of interior design, brand strategy, and creative leadership — helping global companies translate who they are into environments people can experience.
My career grew, over 12+ years, into leading the design and execution of premium flagship showrooms, exhibitions, and branded environments across seven global brands and four continents. I partnered with executive leadership and cross-functional teams to ensure each environment reflected not just good design, but a clear and compelling point of view about the brand it represented. In 2024, I founded ASHBYMADDEN Studio — a strategic design consultancy focused on brand-led interior design and brand strategy consulting for commercial clients, manufacturers, and agencies.
What has always driven me is the moment when strategy becomes something people can experience — when a brand's identity moves from documents and presentations into a space someone can see, feel, and remember. I believe the strongest design outcomes happen when spatial thinking and brand thinking are genuinely integrated, and I've spent my career building the expertise to hold both.
If you would like to connect or learn more, you can find me on LinkedIn or reach me via email.